A picture’s worth a thousand words
Here are a few of my recent projects, the role I played and the tools I used. Please take a look at the Case Studies section in the main nav above for a more in-depth look at my process.
APP: HIGH FIDELITY PROTOTYPE
Adobe XD
Rebranded the look and feel of Gift Card Granny’s app. Additionally, the prototype provided dev the new functionality for new product offerings like Visa gift cards, guest check out and multiple recipients.
https://xd.adobe.com/view/1f36c27d-4f83-4f45-42ee-c944afa8cd39-6907/grid
WEBSITE: LOW FIDELITY WIREFRAME
Adobe XD
Created a responsive wireframe for the rebrand of Gift Card Granny’s rebrand including a design system of reusable components that would eliminate inconsistency, create better user experiences and speed up the design and development processes.
https://xd.adobe.com/view/1f36c27d-4f83-4f45-42ee-c944afa8cd39-6907/grid
USER RESEARCH: PERSONAS
Adobe Illustrator
Led UX/UI for the 2017 redesign of Brookdale.com, the largest senior living company United States. The personas for Liz and Ethel were created from a customer journey think-tank including company leadership, sales staff, caregivers and onsite customer interviews.
USER RESEARCH: JOURNEY MAP
Adobe Illustrator
Prior to beginning 2017 redesign of Brookdale.com, collaborated with all website stakeholders (i.e. C-level executives, marketing, sales and IT) to define the most important aspects of the new site from a business perspective and met with executive directors, intake coordinators, Brookdale residents and family members to get a clear picture of what matters to them.