20 years' experience in UX/UI, optimization, design and development with start-ups to Fortune 500 companies. My passion is making a difference for companies that are making a difference.

I started my career as a piano teacher and began working on websites after buying the book Beginning Programming for Dummies on a whim. I didn't even have an internet connection at home!

I was fascinated by how the creative and analytical parts of the brain used for playing classical piano were such a natural transition for design and development. It felt like the perfect fit for me, so I jumped in with both feet.

A few months in, I started taking on freelance jobs to build my portfolio. I would go to the interview armed with nothing but moxie and buzzwords, agree to take on the project... then go home and figure out how to actually do it.

Twenty years later, I still have my copy of Beginning Programming for Dummies!

UX Architect - Applied Information Sciences (AIS)
Secret Level Security Clearance

Working with federal and commercial clients and development teams to define, plan, design, test, and build complex applications through iterative research methods and processes.

Oct 2017 - Jun 2020

Director of User Experience - Wolfe, LLC

Driving data-informed, user-centered messaging, visuals and experiences from start-to-finish for Wolfe, LLC, a Pittsburgh-based technology and incubator company. 

• Initiated project to improve cart abandonment in 2019 for GiftCardGranny.com (B2C website), leading to 20.34% YoY decrease in cart abandonment rate through checkout optimization, A/B testing, increasing trust, reducing friction and addition of guest checkout

• Led UX, UI and strategy for 2019 rebrand of Gift Card Granny site and app, increasing ecommerce conversion rate by 202% which translated to a 162% revenue increase

• Led UX/UI for launch of GiftYa, new patented gifting platform, creating cohesive, compelling and intuitive experiences for the website, app, merchant portal and corporate portal

• Guiding the entirety of the design process through its completion by presenting wireframes to stakeholders and working with developers to ensure accurate implementation

Nov 2015 - Oct 2017

Web Design/UX Manager - Brookdale

Brookdale web team manager, responsible for design and user experience, including concept creation, wireframing, performance gap identification, A/B testing, personalization and lead conversion optimization on Brookdale.com and other online projects.

• Integral to Brookdale.com redesign/replatform (WordPress to Adobe Experience Manager) being on time and under budget: led creation and curation of content from a visual and UX standpoint

• Led usability focus on Brookdale.com, putting the customer first, increasing the percentage of site visitors to a community page from 78% to 85%

• Surpassed 2016's annual total lead inquiry forms from organic search by mid-year 2017, designed and tested changes leading to 54% increase in web lead inquiries, 18% increase in form conversion rate and 20% increase in viable website traffic

• 2017 addition of two high-revenue product line solutions; designed and implemented personalized experiences for large corporate partners (including Toyota, Coca-Cola, NFL, United HealthGroup, HD Supply)

Jun 2005 - Nov 2015

Web Developer - LifePoint Health

Design, development and management of HighPoint Health System's internal and external websites and digital marketing.

• Responsible for design and development of corporate intranet (SharePoint platform)

• Developed database-driven, web-based tools, including: ER wait time ticker, census and admissions dashboards and patient registration check-in

• Grew web presence from one hospital website at hire, to four hospital sites, one health system website, eight physician websites and 12 social media sites

• Implemented email marketing campaign for flagship hospital and physician practices

• Implemented Google Analytics; 26% YoY increase in unique website visits for flagship hospital

A/B Testing

Adobe Experience Manager

Adobe Analytics & Target

Adobe XD, Axure RP, Figma

User Research, Journey Maps & Personas

SharePoint, Microsoft 365

Certified Professional in Accessibility Core Competencies (CPAAC)

Google Analytics Certified

Microsoft Certified SharePoint Services Specialist

Microsoft Certified SharePoint Server Specialist

The University of Memphis, May 2015
Bachelor of Professional Studies, Information Technology, Summa Cum Laude